The Swiss Animation Studio feels privileged to have hosted the Chinese Ministry of Culture during their Switzerland trip at the impactHUB in Zurich. Our guest of honor was Mr. GAO Zheng, deputy director of Industrial Department of Ministry of Culture, Mr MA Lie, Section Chief of Animation Industry, Mr NING Weigum, Section Chief of Science, and Mr. LIANG Chuan, Section of Cultural Business and Trade from the Ministry of Culture.

During a roundtable that included Bob Summer (Disney Research / ETH), Marek Beles (SRF) and Basil Vogt (Hochschule Luzern), we discussed future avenues of collaborations between the Chinese and the Swiss Animation industry. China has a huge and expanding animation industry with a growing demand for original content and stories. Switzerland, whose market is smaller, on the contrary has a lot of beautiful stories.

The outcome was that there is a lot untouched potential - and that if we are able to build up trust and simplify the collaboration methods both countries could benefit enormously from each other.