Apple Tree

Building on the success of Spaceman Stu for McDonalds, Leo Burnett asked Kompost to capture the naturalism of the life cycle of an apple tree and a family. Using birds as a metaphor for the family, the apple tree and the birds interact during their growth and the seasons. The mother bird builds a red nest in the apple tree; the baby birds arrive; all eagerly await the ripening of the juicy apple; the apple finally falls into the nest, transformed by this time to a McDonald’s HappyMeal Box; the family is filled with joy. The simple story line is developed through fascinating animation with beautiful imagery that lingers in the memory.

CLIENT
McDonald's

AGENCY
Leo Burnett (Chicago)

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Style Frames
Credits

PRODUCTION COMPANY:
Duck Studios

EXECUTIVE PRODUCER:
Mark Medernach

PRODUCTION MANAGER:
April Rudolph

ANIMATION STUDIO /
PRODUCTION COMPANY:
Kompost


DIRECTOR & AD:
Oliver Conrad


EXECUTIVE PRODUCER:
Gian Klainguti


PROJECT MANAGER: 
Araya Bernhard

VFX SUPERVISOR: 
Kenneth Polonski

LEAD FX:
Christopher Soyer


TECHNICAL DIRECTOR:
Andrei Savu


LAYOUT & ANIMATION:
Laszlo Nyikos


ANIMATION:
Gabor Lendvai

RIGGING & MODELING:
Boris Ignjatovic


COMPOSITOR:
Jan Glöckner
Dirk Becker


MODELER:
Marko Todorovic
Adam Juhasz


TEXTURING:
Joffrey Jans
Rebekka Keusch

SHADER:
Kay Poprawe
Chris Waner


DYNAMICS:
Nicklas Bühlmann
Christopher Soyer


FUR & FEATHER:
Dax Lefleur
Giordano Canova


INTERN ANIMATOR:
Adrian Suter

YEAR OF PRODUCTION
2011