SWISS LIFE - Altersvorsorge 2020

Swisslife, one of Switzerlands largest pension funds approached us with an intellectual challenge. We were asked to make a movie that reflects the impact of demographic change combined with low interest rates, on the Swiss retirement system. A possible answer to the current and future challenges is the AV2020 referendum that if supported by the Swiss population would strengthen the current retirement system.

 

We went through a long process to come up with a way to visualize the entire system and all of its problems and possible solutions. Our mantra was – “keep it simple”, since the entire subject is already complex enough. Using a high-level of abstraction through the use of metaphors and symbols, we developed a visual language that grasps the complexity in a comprehensive and visually engaging way.

 

During the process we realised that we want to shift our focus on telling stories that have a positive impact on our and future generations.  

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Altersvorsorge 2020: Wie sieht die Zukunft unserer Vorsorge aus? Wie gehen AHV und die Pensionskassen mit der demographischen Veränderung um? Dass wir immer älter werden, ist erfreulich, bringt aber auch Aufgaben für unser Vorsorgesystem mit sich. Unser Video zeigt die aktuellen Herausforderungen und mögliche Lösungsansätze. AV2020 geht uns alle an – Zeit, sich zu informieren.


CLIENT

Swiss Life

 

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Credits

PRODUCTION COMPANY / ANIMATION STUDIO
Kompost

DIRECTOR / CREATIVE DIRECTOR
Gian Klainguti

EXECUTIVE PRODUCER
Dennis Guggenheim

ART DIRECTOR / LEAD 3D ARTIST
Dominik Grejc

MOTION GRAPHICS / 3D ARTIST
Markus Feder

ART DIRECTOR / STYLEFRAME ARTIST
Amando Rosales Gonzalez 

MUSIC / SOUND DESIGN
Cyril Böhler / Harry Herchenroth

YEAR OF PRODUCTION
2015

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