When it comes to innovations, only very few ideas turn into really great ones, while many of them fail. Based on that Ogilvy & Mather (Hong Kong) asked us to create a metaphorical world, that illustrates these disparate fortunes innovation might have in a striking, unique and inspiring way. By using 2D animation combined with single 3D elements, we realized a short trailer that tells the story of success and failure in a thrilling and almost mystic way. It can all change in a moment.
CLIENT
Arrow Electronics
AGENCY
Ogilvy & Mather
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PRODUCTION COMPANY:
Partizan
PRODUCER:
Robin Accard
PRODUCTION COMPANY / ANIMATION STUDIO:
Kompost
DIRECTOR:
Kompost
EXECUTIVE PRODUCER:
Gian Klainguti
PRODUCER:
Fabian Dörr
ART DIRECTOR:
Ian Sampaio
DESIGNER:
Simone Massoni
ANIMATION:
Ian Sampaio
Erik Righetti
3D ARTIST:
Beate Veth
SFX & MASTERING:
Patrick Böhler
audionet.ch
YEAR OF PRODUCTION
2014
